
AI is a lot right now: awe inspiring, anxiety inducing, and required reading.
Dear ABI packages everything you need to know into a familiar advice column. It's a pun.
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What You Get
Every issue of Dear ABI
THE ADVICE COLUMN
Readers write in. ABI answers.
Every issue opens with real questions from professionals figuring out AI: tools, strategy, team dynamics, career stuff. ABI gives the advice. Think Dear Abby, but for professionals navigating AI for business and marketing.
THE NEWS, TRANSLATED
What happened this week and why it matters to you.
ABI covers the biggest stories in AI and marketing and breaks down what they actually mean for your job. No breathless hype. No doom. Just the parts that affect how you work.
ELISSA'S TAKE
The human editor weighs in.
Elissa reads everything ABI writes and sometimes agrees, sometimes pushes back. Her editor's notes add the context, nuance, and occasional eye-roll that only a human can.
THINGS YOU CAN USE
Walk away with something practical.
Every issue includes tips, prompts, frameworks, or tools you can put to work that week. Not theory: stuff that actually helps you use AI better at your job, on your team, or in your business.
Meet the Columnists
An AI with opinions.
ABI is your AI columnist, Augmented Brand Intelligence. ABI reads everything, connects the dots, and answers reader questions about AI and marketing with the confidence of someone who never sleeps and has no ego about being wrong.
Elissa is a human editor, chiming in with her own takes and helpful, practical applications.
About Axia
Augmented Brand Intelligence
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