Powered by VoicePrint™
Build the newsroom. Own the audience.
Weekly newsletters, LinkedIn content, and social campaigns, all in your executives’ authentic voice. Your buyers get real value. You get a compounding audience you own.
The Model
A newsroom, not a salesletter.
Most companies send links to their own sales pages and call it a newsletter. We build newsrooms that earn trust and compound attention over time.
Not a Salesletter
Your buyers traded their email for value, not a list of links to your sales pages. We report the news of the week in your industry and contextualize it through your brand voice.
Value Earns Attention
Recaps, recommendations, and real executive takes, delivered consistently. The kind of content your buyers actually forward to their colleagues.
You Own the Audience
Unlike paid ads, every subscriber is yours. The list compounds. The trust compounds. And when a reader is ready to buy, you're already the authority.
Deliverables
What you get. Every week.
4x
Email Newsletters
Industry news, recapped and contextualized in your brand voice.
4x
LinkedIn Newsletters
Same content, optimized for LinkedIn. Driving engagement where your buyers live.
12x
Campaign Posts
Social posts across platforms, voice-matched and ready to publish.
Your 30 minutes. Our 78 hours.
Plus executive “My Take” ghostwriting, conference content, and multi-vertical editions when you need them.
The Pipeline
20 touchpoints before your first call.
By the time a subscriber becomes a prospect, they already know your thinking, trust your judgment, and understand what you do. The sales call is a formality.
Subscriber
Opts in for value
Engaged Reader
Opens weekly, forwards often
Warm Prospect
Replies, comments, asks questions
Signed Deal
Shows up pre-convinced
260x
more touches than cold outreach
23%
faster time to close
47%
larger average deal size
The Economics
Owned media compounds. Paid media decays.
Paid Media
- Attention rented, not owned
- Diminishing returns over time
- Algorithm changes can erase ROI overnight
- Spend stops, leads stop
Owned Media (Newsroom)
- Every subscriber is yours. No algorithm gatekeeper
- Audience grows month over month
- CAC decreases as the base compounds
- 20 touchpoints before your first sales call
Industries
Built for industries where trust is the product.
Financial Services
Wealth management, insurance, fintech
Technology & SaaS
Enterprise software, AI, cybersecurity
Legal Services
Law firms, legal tech, e-discovery
Professional Services
Consulting, accounting, staffing
Let’s build your newsroom.
Let’s talk about what the system could look like for your brand.
Book a Call